E-commerce · Marketing technology · Hanoi

We build the systems behind cross-border e-commerce.

VIREXAGROUP builds marketing automation, conversion tracking and AI-assisted operations for performance e-commerce, and runs its own consumer brand in Malaysia on the same stack.

VIREXAGROUP JSC · Joint stock company Business Reg. No. 0111420955 Founded March 2026, Hanoi, Vietnam
About us

Commerce and engineering under one roof.

VIREXAGROUP Joint Stock Company was founded in Hanoi in March 2026. We operate direct-to-consumer e-commerce in Southeast Asia and build the technology that makes it measurable: server-side conversion tracking, automated reporting and AI-assisted tools for advertising and customer operations.

Every system we build runs first on our own business. Our consumer brand, Viranta, sells home and DIY products to customers across Malaysia with cash-on-delivery, which gives us live data and a daily feedback loop for our tools.

We also offer these capabilities to other sellers and brands as digital marketing and technology services.

Technology

What we have built

Conversion tracking

Server-side event pipeline

Landing pages and our store send leads and orders to an automation layer that deduplicates events, hashes customer data and forwards them to the Meta Conversions API and TikTok Events API, so ad platforms optimise on real orders.

Shared engine

Landing tracking core

One tracking engine shared across all of our landing pages, so a fix ships everywhere at once.

Reporting

Automated sales & ad reports

Hourly and daily reports that reconcile ad spend with POS orders by staff and campaign, delivered to the team on Telegram.

Ad intelligence

Campaign monitoring agents

Bots that flag wasted spend, diagnose funnel drop-offs and highlight winning creatives. They recommend; people approve every budget change.

Dashboard

Ads management console

An internal dashboard that brings campaigns, orders and suggestions into one view.

AI with Claude

AI-assisted operations

We use Claude to build and maintain our software and automations, and we are moving customer support, ad copy and ad analysis onto the Claude API with human review for orders, refunds and budgets.

Services

What we do for other brands

  • 01

    Performance advertising

    Meta and TikTok campaign setup and management for e-commerce, focused on cost per real order.

  • 02

    Tracking & data setup

    Server-side conversion tracking, event deduplication and reporting that matches ad platforms to actual sales.

  • 03

    Marketing automation

    Workflows for order alerts, lead routing, reporting and internal tools, built on n8n and custom code.

  • 04

    Landing pages & content

    Conversion-focused landing pages and product content, localised for Southeast Asian markets.

Our brand

Viranta

Viranta is VIREXAGROUP's consumer brand: home hardware, DIY tools and everyday gadgets for families in Malaysia, sold online with cash-on-delivery and nationwide shipping. It is where our tracking, reporting and AI tools run in production every day.

Visit the Viranta store →

MarketMalaysia
ChannelsMeta, TikTok, web store
PaymentCash on delivery
Company information

Legal entity

Legal nameVIREXAGROUP JOINT STOCK COMPANYCÔNG TY CỔ PHẦN VIREXAGROUP
Business Reg. No. / Tax ID0111420955
First registered19 March 2026, Hanoi Department of Planning and Investment
Registered address2nd Floor, Song Long Building, Lot C2/19-20P, Nam Trung Yen Urban Area, Yen Hoa Ward, Hanoi, VietnamTầng 2, Tòa nhà Song Long, C2/Lô 19-20 P. Khu đô thị Nam Trung Yên, Phường Yên Hòa, Thành phố Hà Nội, Việt Nam
Emailadmin@virexagroup66.com
Websitesvirexagroup66.com (company) · virexagroup.click (Viranta store)